As a whole, the advent of social media, mobile apps, and the Internet has taken the dynamic game of marketing to the next level. Gone are the days when marketing was solely associated with giving out flyers, making cold calls, or selling promotional stuff through a door-to-door approach.
Today, marketing is massively done with the use of a keyboard, a headset, a mouse, and a knack for generating leads. The latter is adequately embraced in digital marketing. While the Internet is teeming with digital marketers, there are only a few that can provide customers with a step-by-step approach. Such tools work to capture the attention of curious minds and emotional hearts.
Establishing a Web Presence that Counts
To establish a strong web presence, the first thing that must come to life is a business’ website. This is the virtual office of a company and what customers or even partners interact with 24/7. While a company may opt for free sites, it is also an advantage for businesses to set up a website that sells. This can only be done with the help of experienced digital marketers who use a structured approach in marketing a product or service online. One proven strategy is by using the StoryBrand certified guide, which, when followed, makes digital marketing an exact science rather than a ‘guesstimate.’
Sales Pitch that Sells in No Time
Part of the StoryBrand certified guide is the creation of sales pitches that are not cliché and can be considered out-of-the-box. These pitches easily entertain an intellect mind and depending on the target audience, can significantly appeal to emotions. The latest marketing trend in the digital realm is the creation of advertisements that has an emotional appeal. These ads do not simply ram the products down the throats of consumers, but rather, they touch the very core of an individual before focusing on the actual merchandise or service.
Many brands are trying this approach and have succeeded. The reason, instead of being remembered as a money-making machine, companies are recognized as one with a heart.
Proven Marketing Techniques
There is no hard and fast rule when it comes to marketing. Nevertheless, it cannot be denied that there are already established techniques and processes proven to have created a measurable impact on businesses. The underlying concepts behind these marketing strategies remain the same,albeit individual variations may be seen at the execution level. With a structured process being followed in carrying out the digital marketing campaign, positive results are often inevitable.
This is why businesses have learned their lesson when it comes to choosing a digital marketing company to serve them. They would instead hire companies that follow a set of proven processes. They tend to rely less on companies that are still in the trial-and-error stage when it comes to their marketing campaigns.
Conclusion
Marketing is a dynamic process that requires a certain level of expertise for it to be carried out with the assurance of yielding positive results. The method of marketing your business must not be akin to a shot in the dark, it must be carried out by a company with a proven track record.
