Skip to content

Human Boundary

Trending News Across the Globe

  • 10 Sweet and Sinful Cocktails for Valentine's Day 2019
    10 Sweet and Sinful Cocktails for Valentine’s Day 2020 Festivals
  • Recover Files From A Damaged Hard Drive
    How To Recover Files From A Damaged Hard Drive Softwares/Apps
  • Elegantly Handcrafted Macbook Sleeves That Both Impresses And Protects
    Elegantly Handcrafted Macbook Sleeves That Both Impresses And Protects Technology
  • Holiday Shopping For The Gaming Pro In Your Life
    Holiday Shopping For The Gaming Pro In Your Life Health & Well-Being
  • How to fix Unable to Access Jarfile Minecraft Server Error Sports/Games
  • Keep Money On Track In 2018
    4 Tips To Keep Money On Track In 2018 Holiday Season Business
  • Best Hair Loss Treatments for Men
    The Best Hair Loss Treatments for Men Health & Well-Being
  • Nutrition Vegetarian Diet
    Healthy, Balanced and Rich in Nutrition Vegetarian Diet Health & Well-Being
Shopping Cart Abandonment Rate

3 Ways to Reduce Your Shopping Cart Abandonment Rate

Posted on September 21, 2019 By Deepak

Abandoned shopping cart rates in the ecommerce world are huge. You rarely see someone abandon a physical shopping cart at a brick-and-mortar location, but the practice is ubiquitous online. Why is it happening, and what can you do to change the situation?

Shopping Cart Abandonment Rate

How big of an issue is shopping cart abandonment?

“Shopping cart abandonment” refers to when customers choose items while on an ecommerce site but never finish checking out. Worldwide, the abandonment rate is close to 70 percent, and that number represents a huge loss of sales. Every year, the value of all those items left unbought in online shopping carts adds up to around $18 billion.

Some level of cart abandonment is just part of the online shopping experience. Some people come just to look. Some visitors want to tally up costs with tax and shipping included and are doing initial research. You’re unlikely to make these people budge, but you should be strategically working to lower numbers among the rest of your abandoners.

People often do things for more than one reason, but there are a few significant factors in abandonment rates. These include costs which get too high once taxes, fees, and shipping got included; being required to create an account with no guest checkout option available; a long, complicated checkout process; and even security concerns about your site.

Step One: Differentiate between abandoning a cart and abandoning during the checkout experience

Many of those who are just browsing, getting ideas, or doing research on costs never even initiate the checkout experience. Your cart abandonment numbers might not be as helpful as you think. A much better measure is your checkout abandonment rate.

Customers who drop away during the checkout experience may do so because of costs or just because they’ve changed their minds. But a lot of people do it because the checkout experience is frustrating. If you find this number is significantly higher than your general abandonment rate, then you’ve zeroed in on the problem: a poor checkout experience.

Step Two: Make checkout seamless and effortless

This requires thoughtful effort, marketing expertise, development and IT skills, and lots of time if you’re doing it all yourself. Your digital marketing department may know what should happen, but not how it should happen. Your IT people may have the expertise to make it happen, given enough time, but don’t have a personal understanding of why it’s important and how it affects your end goal.

Revamp your checkout process, optimize it for mobile, meet your goals, and get it done fast by working with third parties like brightpattern.com. They can have you up and running quickly with a seamless process that offers consumers what they really want. Buyers will get a personalized experience that maintains context through omnichannel integration of all communication channels.

Step Three: Keep the checkout process safe

The nicest checkout experience in the world won’t keep people from abandoning the process if they don’t trust your site security. People have never been so aware of cybersecurity and the need to protect their personal and financial information online. You have to convince consumers that you’re taking their security seriously.

You need software with strict PCI compliance that’s backed up with third-party certification from Compliance Point. These features keep your site safe for consumers sharing their sensitive information while also offering you a tangible way to show people you’re concerned with their privacy.

There are many reasons for cart abandonment, but a key player is the online checkout experience itself. Make sure you’re offering an integrated, seamless, and safe experience that makes amazing customer service a top priority. This will take you a long way towards reducing those abandonment numbers.

Business

Post navigation

Previous Post: Reduce You Car Emissions And Save The Planet
Next Post: Series LLC Vs. Restricted LLC: 3 Distinctions You Ought To Know

Related Posts

  • Making Paratransit
    Cities Making Paratransit More Accessible for Seniors and Disabled Business
  • Choosing The Best Commission Advance Companies
    Choosing The Best Commission Advance Companies Business
  • Learn About CBD And Its Dosage Chart
    What Can You Learn About CBD And Its Dosage Chart? Business
  • Jewelleries You Must Have If You Are Getting Married
    Jewelleries You Must Have If You Are Getting Married Business
  • Tooling Design Using FDM Composites
    5 Tips For Tooling Design Using FDM Composites Business
  • Hiring Translation Company
    5 Questions to Ask a Translation Company before Hiring Them Business

Recent Events

  • Dussehra Wishes
  • Happy Dussehra 2015
  • Happy Dussehra HD Images
  • Happy Dussehra HD Wallpapers

Recent Events

  • Navratri Durga Mata FB Cover
  • Durga Maa Aarti Free Download
  • Navratri Wishes & Messages
  • Navratri Garba Songs Download Mp3

Recent Posts

  • How Online Games Can Affect An Individual?
  • Outdoor Cooking and Entertaining: Ideas for Creating an Outdoor Kitchen or Dining Area
  • “Beginner’s Guide: How to Start SEO Yourself”
  • How can you celebrate New Year’s Eve 2024?
  • Happy New Year 2023 Wishes
  • Burner Management Systems
    Using Burner Management Systems (BMS)For Safe Burner Operations Technology
  • Paris France Luxury Real Estate Enjoys Rejuvenation In The Last Couple Of Years
    Paris France Luxury Real Estate Enjoys Rejuvenation In The Last Couple Of Years Business
  • The Starters Guide To Vaping
    The Starters Guide To Vaping Health & Well-Being
  • How Public Servants Can De-Stress With Meditation And Prayers
    How Public Servants Can De-Stress With Meditation And Prayers Health & Well-Being
  • Top 10 weight loss pills in the USA
    Top 10 Weight Loss Pills In The USA Health & Well-Being
  • Some Time In Your Schedule If You Are A College Student
    How To Free Up Some Time In Your Schedule If You Are A College Student? Education
  • Ganesh Chaturthi Songs
    Ganesh Chaturthi Songs (Mp3, DJ Songs, Remix) Ganpati Songs – Free Download Festivals
  • Tips for Beautiful and Healthy Nails Health & Well-Being

Copyright © 2025 Human Boundary.

Powered by PressBook News WordPress theme