One of the most successful ways of brand promotion is through an event. Consumers will most likely have an emotional connection with the product by being a part of how it first-hand. Allow people to be a part of your brand’s narrative. Not only will it induce anticipation and provide information, but also it will build familiarity with the company’s goals and advocacies. This clarity, in turn will help in the success of the company’s future ventures.
Unfortunately, organizing an event is no easy feat – especially when on a tight budget. But event planners should never be disheartened because there are ways to manage an event successfully without compromising on quality.
Create a Flexible but Creative Plan
Be resourceful in strategizing event design that will not cost too much but at the same time, can maximize your event theme. You can reuse display materials and event collaterals that are still in good condition to stretch your budget. Focus on bringing comfort to your guests more than style. And in terms of catering, it does not need to be too expensive as well. Sit-down meals easily hurt your pocket while buffet serving good food can easily satisfy your guests. They won’t likely care they’re using second hand bowls for as long as the food served is delicious and satisfying.
Go Digital
Everyone is practically on their phone when they’re not sleeping. In this era of new technology, social media can be a very influential tool in spreading information and attracting potential partners and clients. Digital media has the power to reach different audiences and enables you to engage prospective clients and partners. The best part of this is that you won’t have to spend a single dime on online event advertisement.
Hire Volunteers as Event Staff
Besides helping people gain experience and expertise in event management, it will add significant manpower to your event without spending additional money. The training needed for the volunteer will not require you to shell out more money, and volunteers can gain skills and knowledge from it – making it a win-win situation.
Cut Down on Guest Speakers
While guest speakers can make or break an event, it doesn’t necessitate you to allot most of your budget on this. The right speaker can help you set the tone of the theme. The right speaker does not have to be a celebrity with high demand or someone who lives on the other side of the world. The right speaker who can make the event memorable to the audience maybe someone who is eating in second-hand bowls at a restaurant in the city you are in.
Find Sponsors
There may be an organization that believes in your company’s vision and goals. These people can help you with resources, and in turn, you can help them with exposure or brand promotion. A win-win deal will not only cut down expenses but can also create possibilities of future collaborations with other businesses.
